It Smells Better Than it Tastes

Is a weekly newsletter, an extension to Everyday Beans Coffee. This is where I talk about coffee, life and the ritual we love. And to connect with you!

Featured

Jan 12, 2026

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5 min read

Why I'm doing this (and why it matters for your coffee)

What I'm actually trying to do here and why it has nothing to do with selling you coffee.

Oke A

Mar 9, 2026

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9 min read

I'm trying to master coffee in a year (and I might fail publicly)

Why We All Need Something to Push Us Forward

Oke A

Articles

Mar 16, 2026

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7 min read

You're cooking the brisket like a steak

And what a stubborn Ethiopian coffee taught me about it

Oke A

Mar 9, 2026

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9 min read

I'm trying to master coffee in a year (and I might fail publicly)

Why We All Need Something to Push Us Forward

Oke A

Mar 6, 2026

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8 min read

I owe this Nicaraguan coffee an apology

And what an unmeasured cup taught me more than years of expertise did

Oke A

Mar 2, 2026

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7 min read

Fuck The Recipe. Here's What Actually Matters.

It's not the recipe. It's that you don't know yourself yet.

Oke A

Feb 27, 2026

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10 min read

Coffee Doesn't Care About Your Gear

What are we actually chasing?

Oke A

Feb 23, 2026

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10 min read

I Mixed Two Coffees Together

Here's what happened when I stopped respecting the rules

Oke A

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