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About

I didn't start in coffee to chase perfection. I started because I was curious.

I'm an engineer turned coffee roaster. A mad scientist behind the brewer. Someone who can't stop asking why things work the way they do. Coffee became the place where all of that found a home: the experimentation, the patience, the failure, the small wins that keep you coming back.

Everyday Beans grew out of that curiosity. Not a brand built on hype or rigid rules, but a place to explore coffee the way most of us actually live it: in the middle of busy lives, evolving tastes, and imperfect routines. Some days I measure everything. Other days I brew by feel. Both count.

Through roasting, videos, podcasts, and this newsletter, I share what I'm learning as I learn it. The experiments that worked. The ones that flopped. The quiet realizations that show up somewhere between the first sip and the last.

Coffee, for me, isn't just about flavor. It's about attention. Ritual. Slowing down enough to notice what's actually happening in the cup and in your day.

Over a decade ago, I wrote a book called "It Smells Better Than It Tastes." It's about choices, consequences, and figuring out who you are. Coffee runs through the whole thing. This newsletter carries that same energy: reflection, better daily brews, and the role coffee plays in everyday life.

If you're here, you're probably not looking for the "perfect" cup. You're looking for one that fits you.

That's the journey I'm on too.

Oh yeah, about the book:

Over a decade ago, I wrote a short novel called "It Smells Better Than It Tastes." It took 11 days to write and a year and a half to finish everything else. The book isn't about coffee, exactly. It's about choices, consequences, attention, and the quiet moments where you start to notice how you're actually living. Coffee runs through the whole thing as a thread, a ritual, a way of centering.

I've made it available to read for free. Think of it as a companion to this newsletter. Something slower. More immersive. Meant to be read without rushing. If the writing here resonates with you, you might find something familiar in those pages.

[Download the book here]

Spitfire manufacture. WWII World War 2 Castle Bromwich Aeroplane Factory, Birmingham 1940-46.
Manufacturers: Vickers Armstrong

It Smells Better Than it Taste
A Newsletter for Everyday Beans Coffee

© 2026 It Smells Better Than it Taste.

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