Hey,

The word came to me a few days ago.

Mastery.

I kept turning it over in my head. Mastery and coffee. Like, actually mastering coffee. And as I kept thinking about it, I got more and more excited. A day went by. Still excited. Two days. Still there.

And then I got scared as shit.

Because what does that even mean? What does mastering coffee actually look like? Am I setting myself up for failure before I've even started?

And then I started thinking about failure. And that's when things got interesting.

Last Year Was Clarity

If you've been following along, you know last year was all about clarity for me. Understanding what I was tasting. Getting the layers to separate. Figuring out why some cups just worked and others didn't.

I think I got somewhere with it. There's still room to grow, for sure. But I learned things. I pushed myself. I got better.

And now I want to blow it up.

Not throw it away. Build on it. But push myself so far past my comfort zone that I don't even recognize where I started.

That's where mastery comes in.

What Mastery Actually Means (To Me)

Here's what I'm chasing:

I want to be able to grab any bag of coffee. Look at it. Analyze it. And then just make a cup, whichever way I want to.

And after two or three tries (probably on the first try, because I'll be the best, right?) it tastes spectacular. I know exactly what to change, what to tweak. Doesn't matter if it's light, medium, or dark roast. Doesn't matter if it's anaerobic, washed, natural, whatever process they threw at it. Doesn't matter if it's a Brazilian or a wild Ethiopian or something I've never seen before.

I just... get it. I understand it. I can bring out the best in it.

That's mastery to me.

And saying that out loud? That's bizarre. That's really banana. That's crazy.

I'm telling you I want to do in a year what experts who've been doing this for decades probably wouldn't claim they've done.

The Questions I Can't Stop Asking

Can Brazilian coffees taste like more than just nutty and chocolatey? I've always wondered that.

Can I finally conquer light roast? Because honestly, I struggle with it. I used to love it, and now I keep drifting toward darker roasts. Why? I want to understand that about myself.

Why do I have a tendency to like a darker roast more than a medium, and a medium more than a light? Is that my palate? My water? The way I'm brewing? Something else entirely?

Are single origins really the best way to enjoy coffee? Or is there something to blends that I've been missing?

What's actually in those Third Wave Water packets? Why do people make their own water? How does water chemistry really affect light versus medium versus dark roasts?

Does the refractometer actually translate to flavor the way I think it does? Do I lean on it too much? Or not enough? Do I trust my palate enough?

What about cold brew? I've noticed most people, myself included, treat it like a throwaway. Got old coffee? Throw it in cold brew. Got beans from someone else you don't care about? Cold brew. But can you actually make a cold brew that's legitimately great? That rivals a pour over for complexity?

Can you guess a coffee's roast degree just by grinding and brewing it? No looking at the beans first. Just the grind, the smell, the taste. Is that even possible?

I want to test all of it. I want to understand why we do what we do.

The Part That Scares Me

Here's the thing about failure.

I'm a person who likes to push myself. Try different things. And when I push myself, a lot of times I fail.

I used to get pissed about it. It used to rub me the wrong way. But now I understand what failure actually does. It teaches. It builds character. It shows you where the gaps are.

So I've started to revel in it.

But this? This is different.

Because I'm not just failing in private. I'm announcing this to you. I'm putting it out into the world. I'm saying "I'm going to master coffee in a year" and now I have to actually try to do it.

There's no textbook for this. No curriculum. No one to tell me if I'm doing it right or wrong.

And that scares the shit out of me.

I watch my kids sometimes. When they fail at something, they just give up. They don't want to try again because they're not good at it yet. And I get it. That's a natural response.

But I'm choosing to fail in front of everyone. On purpose. Repeatedly. For a year.

All for coffee.

Why I'm Telling You This

A lot of stuff I do, I do it for me. That's just honest.

But the best part? The part that actually makes it fun? Is sharing it. Getting comments. Having people disagree. Having people push back and say "that doesn't make sense" or "have you tried this instead?"

That's where the real magic comes from.

So here's the deal:

This year, I'm going to be doing a lot of experiments. Testing things I've always wondered about. Pushing past basic coffee logic into territory that might not make sense at first.

I'll be roasting the crap out of everything. Exotic coffees, basic stuff, all of it. I'll be testing different light roasts, trying to understand why I struggle with them. I'll be questioning the rules that specialty coffee has put in place.

I want to make the best cup of coffee possible out of a Mr. Coffee machine.

I want to find the ultimate AeroPress recipe.

I want to know if filter papers actually make a difference you can taste, or if we're all just fooling ourselves.

And I'm going to share all of it. The victories, the failures, the moments where I realize I had it completely wrong.

Because what good is mastery if you keep it to yourself?

This Is Where You Come In

I want you to challenge me.

Seriously. I want the comments. I want the criticism. I want the "you're crazy, that's never going to work" and the "have you thought about trying this instead?"

What are the questions you've always had about coffee? The things you've wondered but never tested? The experiments you'd do if you had the time or the gear or the willingness to waste some beans?

Tell me. I want to tackle them.

Because mastery isn't just about me learning things. It's about us figuring this out together. It's about me pushing myself, documenting everything, and hopefully giving you something useful along the way.

Maybe you'll learn from my victories. Maybe you'll learn more from my failures. Either way, we're in this together.

The Romantic Absurdity of It All

I keep saying this out loud and it still doesn't feel real.

Mastering coffee. In a year.

If you asked the experts, the people who've been doing this for 20, 30 years, if they've mastered coffee, I bet most of them would say no. You're always learning. There's always something new.

And here I am saying I'm going to do it in 12 months.

That's either incredibly ambitious or incredibly stupid. Probably both.

But you know what? I don't care.

I want to see what happens when I set a goal this ridiculous. When I push myself this hard. When I tear everything up that I think I know and start fresh.

Coffee is going to beat the shit out of me. I know that. I'm going to fail more than I succeed, especially at first.

But I'm going to get up every time. Document every struggle. Share every victory.

And by the end of the year? Maybe I won't have mastered coffee. Maybe that's impossible.

But I'll be a hell of a lot closer than I am right now. And so will you.

Let's see what we're made of.

Your Move

What do you want me to test? What questions have you always had about coffee that you've never gotten a good answer to?

Hit reply and tell me. I read everything. And if your question is good enough (and honestly, they're all good enough), I'll tackle it this year.

This is going to be a wild ride. I'm glad you're here for it.

Oke

"Just keep reading. I've got you."

Here's to the journey. Yours and mine.

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