Hello!
I had a Colombian coffee a few weeks ago that was magical.
A medium roast. I roasted it myself. The notes just kept singing. I caught it at the right wave, about three and a half weeks off roast, and it was spectacular. No matter what brewer I put it in, it just worked. It kept changing on me. Opening up in different ways. Telling me something new every cup.
And then it started dying.
And instead of letting it go, I tried to save it.
Then I started rationing what was left.
Smaller doses. Fewer brews. Keeping the bag closed for days at a time like that would somehow stop time. It was actually kind of comical when I look back at it. A grown man hoarding a bag of coffee like a squirrel hiding nuts for winter.
But before I get into all that, I have to back up.
I used to think waiting was bullshit
For years I told people to drink their coffee as fresh as possible.
I was that guy. Drink it within a week of roast. Don't let it sit. Treat freshness like the holy grail. And anytime I'd hear someone say they let their coffee rest for three or four weeks before drinking it, I thought it was nonsense. Pure nonsense.
In my head I was like, that's just because it took a while to ship to you. That's just because the bag had to settle from the journey. There's no way you're actually getting better coffee at four weeks than you are at one week.
That's what I told myself. That's what I told other people.
But then I started experimenting more. And I started to see it for what it is. I pushed past one week. Then two. Then three. And now I'm regularly drinking coffee at four weeks off roast.
And I'm not gonna lie. Sometimes you just don't know what you don't know.
Coffee has a life. Just like we have a life. And when you actually pay attention to where it is in that life, you start to taste things you didn't taste before.
Which brings me back to the Colombian.
The peak
I caught this Colombian at three and a half weeks.
By that point in its life, it had moved past the harshness of being too fresh. The acidity had rounded out. The sweetness had come forward. The body had filled in. Everything that needed to settle had settled.
And it was singing.
I brewed it at a 1 to 15 ratio (about 20 grams of coffee to 300 grams of water, or roughly 4 tablespoons of beans to a mug and a half of water if you're not weighing). Beautiful. I brewed it as immersion. Beautiful. I tried it in my Switch. Still beautiful. Different cup, but still telling me a great story.
That's the thing about a coffee at its peak. It's forgiving. It works in almost anything you put it in. You can't really mess it up.
And I drank it. I enjoyed it. I shared it. For about a week and a half, that coffee was the best part of my morning.
Then around week five or six, something shifted.
The decline
It got dull.
That's the only word I have for it. Dull. The notes that were singing were now mumbling. The sweetness that was forward had pulled back. The body had thinned out. It still tasted like coffee. It still tasted like that same Colombian. But the life was gone.
And I knew. I knew immediately what was happening.
But I didn't want to admit it.
So I started fixing it. Or trying to.
The 1 to 15 ratio that worked so well at the peak? Wasn't working anymore. Tasted weak. Hollow. So I bumped it up. Tried 1 to 12, which is about 25 grams of coffee to the same 300 grams of water.
Better. Definitely better. Crisper. Livelier. The notes came back a little.
So I pushed harder. 1 to 10. That's 30 grams of coffee to 300 grams of water, which is a strong cup of coffee for most people. And honestly, that worked too. For a while. The stronger ratio masked what was missing. More coffee solubles in the cup, compensating for what the beans had lost.
And I want to be clear about something. Pushing the ratio stronger as coffee ages can absolutely work. It's a legitimate trick I've used a lot. But it doesn't always work. Sometimes the coffee is just too far gone. Sometimes you're just drinking stronger versions of something that's already past its prime.
That's where I was.
I just wasn't ready to see it yet.
The hoarding
This is the embarrassing part.
Once I realized the coffee was on its way out, I started rationing it.
I had maybe 100 grams left. And instead of finishing it off and moving on, I started stretching it. Brewing smaller doses. Pulling shots with less coffee than I normally would. Going days without touching the bag because I didn't want to use it up.
Like keeping the bag closed in the cupboard would somehow keep it alive.
It wouldn't. It didn't. Coffee doesn't pause when the bag is closed. The clock keeps running.
But I kept doing it anyway. I'd open the bag, smell it, brew a small cup, taste it, and think, still has something in there. Then I'd close it and walk away. Trying to extend something that was already past its expiration.
I think part of me felt like if I finished it, I was admitting it was over. Like as long as there were a few grams left in that bag, the magic could come back. One more brew might be the one where it tasted like it did at three and a half weeks again.
It wasn't.
It was never going to be.
The honest move
Here's the thing I had to sit with.
The hoarding instinct wasn't about the coffee. Not really. The coffee was already telling me what it needed me to do. Finish it. Move on. Get to the next one.
I was the problem. I was the one who couldn't let go.
And I think this is the part of the lifespan conversation nobody really talks about. Everyone talks about resting your coffee. Everyone talks about waiting for the peak. But almost nobody talks about the back end. The decline. The moment when your coffee is telling you it's done and you have to actually listen.
Because the truth is, when a coffee is dying, no recipe is going to bring it back. You can push the ratio. You can change the temperature. You can switch brewers. You can try every trick you have. And maybe you'll squeeze a few more decent cups out of it. But you're not bringing back the magic. The window is closed.
The honest move is to drink what you have and let it go.
Pour the cup. Sit with it. Take notes if you want. Notice what you're losing. Notice what's still there. And then finish the bag.
Because the next coffee is waiting. And it has its own peak coming. And if you're stuck holding onto a dying bag because you can't admit it's over, you're missing what's next.
Your turn
Pay attention to the arc of your coffee this week.
Not just when it's good. When it starts slipping too. Don't ignore the signal. Don't try to fix what can't be fixed. Don't ration it like there's a magic move that's going to bring it back.
When it's done, finish it. Move on.
That's the whole lesson.
Hit reply and tell me. Have you ever hoarded a coffee that was past its peak? Tried to ration it like you could keep it alive? Or are you better than me at letting go when it's time?
Oke
"Just keep reading. I've got you."

Here's to the journey. Yours and mine.
